The Television Bureau of Advertising announced last week that television revenue fell by 27.6% in the first quarter. Adding to that, spending in the automotive category of local broadcast TV fell a whopping 52.1% in the first quarter of the year.
Traditionally holding the top spot among individual spenders, autos are hitting local stations’ revenues particularly Read More…
With the economy and the auto industry in turmoil, dealerships are jumping on any cost-savings strategies they can. I often hear dealerships talking about taking their advertising in-house as a way to save money. But does this strategy really save money? Or could you end up spending even more than with an agency? Well, that Read More…
I was reading this article the other day and was shocked by its statistics. The industry pressures dealers to advertise online, but this study really showcases a flaw of many people’s Internet marketing campaigns: they have no clue if it’s really working because they didn’t take the time to benchmark where they were when they Read More…
So you’re running an Internet marketing campaign – be it pay per click, SEO, or display ads. If you’re not, then it’s about time you got up to speed advertising like the industry has been doing for years.
You’re probably working with a marketing/search provider that promised you the world when they sold you, and you’ve Read More…
If it sounds too good to be true, then it probably is.
Remember what it was like in automotive Internet marketing before programs like AdWords? I do. Even six or seven years ago, it was a much simpler time for dealerships looking to get in on the action of the big, new world of online marketing. Read More…