Is Social Media Marketing?

Should social media be considered marketing? Or something else?
Our marketing director thinks the latter. Find out why on her most recent blog post.

5 Options For Sourcing Your Social Media Campaign

Before most companies make the commitment to social media, they want to be certain they understand what they’re actually committing to. After all, it makes no sense to just jump on the bandwagon, until you know where it’s going to take you and how much the ride’s going to cost.
Some of the questions that need Read More…

What’s your Social Media goal? Fame, or Fortune?

With social media taking up so much attention in the marketing world, some “stars” have come to the fore as those people we need to emulate. I’m talking of the Seth Godins, the Chris Brogans, the Gary Vaynerchuks of the Social Media World.
They’re well-written (or videoed, as the case may be), well-respected, and deservedly Read More…

How Will Google’s Lift on the Ban of Trademark Terms Affect You?

In mid-May Google announced they were lifting their long-imposed ban on trademarked terms in ad copy. This is undeniably huge. Is it good or bad? Now that’s the bigger issue.
The ban was slated to be lifted as of June 15, 2009, but I’m not completely sold that it will remain in place, if Google did Read More…

How Much Traffic Are You Getting From Social Media

Do you know how much traffic your business is getting from social media and PR? If you’re like most businesses, the answer is a definite “no”.
In fact, according to Tealium (a Web analytics integration and consultation provider), businesses are grossly under-counting their social media and PR traffic by skipping over “view-through” traffic.
Tealium conducted their Read More…

The FTC’s new rules for Social Media Marketing

I ran across this blog post from WebProNews on the FTC’s new regulations for social media marketing the other day that I wanted to share.
Admittedly, many businesses are still experimenting with their social media marketing strategy and don’t understand the legal implications of their actions in this space.  But social media isn’t like the Wild Read More…

Everyone’s an Expert

These days everyone and anyone can claim expert status. One would think that, what with the internet providing quick and easy research that false claims of “expert” would be refuted quickly and efficiently.
But it’s not the case.
My mother is a dance teacher and a very good one. She’s been teaching since she was 15, and Read More…

About this Ghostblogging thing…

Is “ghostblogging” unethical? When I type up my resume, is it unethical to have a professional review it and make sure it reads well? What about if I verbally describe my career to someone and then have them write up a resume for me?

If the content on someone’s blog is what they believe, why do Read More…

Social Media Today

I just got forwarded a BusinessWeek article: “Debunking Six Social Media Myths.”

While I agree with most of the premises for running a good social media campaign, I think there’s some additional points that need to be made about marketing planning in general:
First, traditional marketing is not dead. You need the right mix. Get your strategy Read More…

Social Media – Fact or Fiction?

There’s a great article in BusinessWeek today called “Debunking Six Social Media Myths.”
If you’ve got the time, you can read it (and get lots more details and references), or you can read my summary:

Social media is here to stay, but you need to beware of some of the facts before you make a plan for Read More…